Now of course Facebook is the largest social media company in the world and we've been using it for years to generate some amazing results like millions of impressions millions of website clicks and even millions of website sales if you want results like these or you just want amazing results from Facebook in general then you have to be extremely organized and have a plan for success and now with the Facebook creator studio in 2022
You have free resources free resources that will help you schedule posts study analytics and much more and this is incredible I mean this alone will be one of your most valuable tools that you use when it comes to your Facebook and Instagram marketing so stay tuned because we're gonna cover everything you need to know about the Facebook creator studio 2022.
All right let me share a quick story to provide a little bit of context on how powerful the Facebook creator studio can before you now when we started our agency way way back in 2018 at that time there weren't a lot of ways to organize your social media content so what exactly did we have to do well at first we had to organize everything on our computers like with a hard disk and then manually use our phones to post on every social media platform so as you can imagine there was not a lot of efficiency or collaboration with our social media content and we had to constantly access other.
Basic questions like hey does anyone know the password for our new client's Instagram account and as an up-and-coming agency you probably can imagine we wasted a lot of time on administrative tasks okay and then eventually we started paying for resources to help us move everything into the cloud so we use stuff like google drive drop box and a social media software called hoot suite.
That actually helped out some but we still had some major in efficiencies and we faced set backs that prevented us from staying on our social media schedule so we often mis post and as a side note staying consistent on social media posting every day and maintaining momentum is so critical to your overall success.
So now with the Facebook creator studio it's like everything that you can dream of has been well create it so here's what I'm going to break down all the Facebook creator studio features like how to schedule posts on Facebook and Instagram for multiple accounts all right and we're also going to take a hard look at who can use it in the different methods.
The Facebook creator studio and then how to manage multiple assets as well so how to use every feature but first let me give you a general overview alright so number one what is the Facebook creator studio so this is actually a relatively new feature that was designed and created by the Facebook development team the purpose is to bring together all the tools that you need to post to manage monetize and measure all your Facebook and Instagram content it also helps you get early access to new features and new tools as well as monetization as they become available so you can kind of think of Facebook creator studio as like a social media software for businesses okay now what are the pros and the cons of the Facebook creator studio.
So everything you can doin the Facebook creator studio can also be applied to Instagram second a very important thing to know about the Facebook creator studio is that it is completely free and this is big because there are a lot of social media software's online today that charge you money lots of money and they still lack as much features as the Facebook creator studio has for free all right now let's look at a con so the main con to using the Facebook creator studio is that well it only works for Facebook and Instagram so if you're trying to grow on linked in or twitter or somewhere else then you're gonna have to use another social media tool or another social media software in order to make it happen in a very organized.
All right now what are the features of the Facebook creator studio there's a lot okay so here's what you can do you can create upload and post content so this is probably the greatest benefit because you don't have to manually post content it just takes up a ridiculous amount of time instead you're able to schedule everything out a week a month or even longer in advance and it gives you.
So much more time and more peace knowing that your social media content will go out on time you can also get important business updates from the platform so anytime there's there's anew update like the IOS 145 for example you're able to get alerts and read about it from the Facebook.
All right the next feature that we're going to look at is the content library okay so this is another great benefit because now you can move all your content assets into one place so all your videos all your images ETC can be stored here and then pull to create content from or post from later on and as a company one of our processes was to upload our videos and images into google drive and then create content in there and then download that content only to go back and upload it again into your social media.
So if you have 30 pieces of content that you have to do that for you start really appreciating the ability to upload your content just one time alright another great feature of the Facebook creator studio is to get great insights so if you want analytics on how your page is doing or if you want to drill down to a specific post to see exactly what is working you have some great reliable analytics right inside of the studio another great feature streamlining your inbox and your messages man this one saves us so much time because even with most social media software that are on the market today that you have to pay for you still have to log in manually to Instagram or Facebook to see your direct messages but with the Facebook creator studio you can see everything.
Right from one simple inbox well we'll take a look at that together coming up next but i just wanted to share this amazing feature that you guys need to know about the next feature is monetization so if you have a big enough audience you can monetize your social media posts in other words Facebook Instagram will pay you for posting on their platform and you can apply and control all those settings from the studio another feature of the studio is the rights manager so you can protect your content from copyright infringement which you can control right inside of the rights.
Alright next you have the sound collection this one is cool so you have the ability to download free music and sound effects to add to your content if you want to spice things up and it's all available for free with in the sound collection and of course lastly you can manage all your pages in one place so if you have multiple Facebook accounts or multiple Instagram accounts it's easy to keep tabs on everything from the Facebook creator studio so if you're someone who is a part of a franchise and you have multiple locations or you just have multiple websites where you do business the Facebook creator studio is ideal for you and those are just some of the main.
You would go to business.Facebook.com back slash creator studio and then you're gonna get in to a page that looks like this now first thing that you need to know remember Facebook owns Instagram and so if you want to get into the Instagram side of the Facebook creator studio you're going to see an Instagram icon here at the top you would just click on that icon and then boom you get to the Instagram side of the Facebook creator studio and if you want to go back you just click on that Facebook icon so that was a little bit tricky something that i had to play around and find out for myself and so I just definitely want to start out and show you how you switch between Facebook and Instagram.
Alright now let's dive into some of the features of the Facebook creator studio so right here at the top you have the ability to post something so of course that's nothing new you can post directly from your Facebook page now what's awesome about this of course is that you can schedule your post straight from the creator creator studio so now if i just say let's say schedule post all right here at the very bottom you're going to see something that says share now let me move this out the way you see something that says share now all right instead of share now you want to schedule right and then you can select your date you can select your time super super easy of course this is just a text post but i can also schedule a video schedule a photo a filling and so on and be scheduled right from the creator studio let's discard that you can also upload a video alright so single video multiple videos and what's awesome guys is you can schedule videos across multiple pages so if you have multiple Facebook pages click one button upload one video schedule them all out so let's look at an example of scheduling a single video uh let's look at a screen.
you are need to get this video a title it's gonna load that up here you can add on tags which i highly recommend if you want your video to be found you can upload your thumbnail your captions add polls tracking and more I just want to show you guys how to schedule so once you hit next you see the ability right here again you can schedule select your date select your time boom automatically done for you something that will save you endless amounts of time instead of trying to schedule everything one by one and you can also go live go live right here and once you do you're going to get into the live producer which is a whole other that we may want to cover but this basically gives you all there sources and tools that you may need to go live for your self go live for others or even do some sort of live event.
The Facebook creator studio here on the home page you basically get a summary of what's going on with your in this case Facebook page so we're looking at recommendations I can look into that a little bit more it's telling me I can use some monetization tools I'm just going to show me some snap shot of some of our recent posts it's also giving us insight into some stats so I mean people reached our engagement etc.
It shows us the post that we have scheduled the post that we have haven't draft and so that's what you get right here on the the home page of the Facebook creator studio if I click this pre publish tab and here you can start seeing okay what is pre publish what is scheduled to go out again on Facebook page remember since this is highlighted Facebook we're all we're talking about Facebook right now so this is basically your scheduled post right I can see my what I have scheduled the date and the time who scheduled it which is pretty neat and then I'll also filter the time dates if I want to see what was scheduled in the last seven days which of course this is the only thing we have scheduled right now but yes so this is where you see everything you have scheduled you can even drill down if you want to see just the videos you have scheduled which of course this is a video if you want to drill down to the photos.
So that's monetization if you have a big audience again this is something that you could look at over here in creative tools um there's a lot of different things you can do I want to point your attention to the sound collection so here we're able to just search for like you know a soundtrack or sound effect and we can you know download it for free add it to our content which is just really nice a really nice feature right so those are some of the creative tools and then here in settings you have two things you can optimize for page settings uh or your page quality settings so remember we talked about earlier like page roles and how to give people access to certain things well this is where you do it a there in settings I can give access to certain people by just clicking here adding their name and their email address and then send the permission that I want to give them so that they can use the Facebook creator studio maybe they will create content for me maybe they will upload videos for me maybe they'll download different sounds and effects for me maybe they will of course monitor and check my inbox for me so I can set the permissions and allow people to help me with my social media management and then over here on page quality.
If i open that up this will basically show me whether or not I'm having any issues with Facebook and I can just kind of dispute or talk to Facebook about it here but in this case our page has no restrictions or violations so i guess we're doing something right and then here under the resources area of the Facebook creator studio it's just going to give you some you know quick links to to other places on Facebook like your ass manager your events your instant articles or your shop if you have one all right so switching over to the Instagram area a lot of the same duplicate stuff just want to show you it's here.
So we have our content library we have the ability to create posts for Instagram or Igtv which is nice you can even schedule the videos again which is nice where you can look at our calendar and see what's coming up we have access to insight sum and being able to view again what's happening with our account over the last period of time that we want to set and then here you have it guys the Facebook creator studio.
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